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MOBILE MESSAGING

This program is optimal for a mobile workforce, such as sales representatives who spend many hours away from a desk or computer. That said, everyone with a mobile phone loves these convenient topical reminders that keep them on target.

CONTENT

1. Consistent health messages are delivered directly to mobile devices in text format.

2. Each message will also include a link to an "audicle" (a 1-minute auditory file) that supports the text message.

EXAMPLE MESSAGE

" Do you have a sweet tooth? You can pull that thing out, but you have to start weaning yourself from sugary foods. Click here to hear more with Dr. Will: http://tinyurl.com/link "

Opt-In

Sign up is opt-in(unless otherwise requeste) from an online sign up page. Participants will be able to elect from the following options:

Content: weight loss, fitness, nutrition

Program: aligned with our yearly programming, such as the Grocery Store Tour, Summer Seminar Series, holiday Not One Ounce program, etc.

Frequency: 1/month — 2/month — 1/week

Opt-Out: Participants can reply to any of our texts to request removal from the system, at any time.